A new look JERICHO is here!
This year we have been on a fantastic journey with branding agency, Notepad, and we are very excited to show you the results…
Why did we rebrand?
Jericho has seen a lot of changes over the last 14 years. We have gone from an organisation reliant on government funding to one of the UK’s most innovative, successful and effective social enterprise charities.
We wanted to update our brand to reflect this by bringing our social enterprises and projects into the ‘Jericho family’ making it clear what we represent, who we help and how we do it.
Our rebrand also marks and celebrates the next stage of the Jericho journey. We are now entering a new phase, with plans to scale-up and replicate our most impactful social businesses and also grow our ‘family’ through a franchise or partnership model. We are also nurturing existing partnerships and developing new relationships at a local, regional and indeed national level to create a wider impact beyond that of the individual lives of the people we support. The new branding paves the way for the new era we are embarking on.
What’s new?
We have dropped the ‘Foundation’ and are now known simply as ‘JERICHO’
We have updated our story, vision, mission, purpose and proposition
We have a new tagline- ‘Breaking Barriers, Changing Lives’
We have a new visual identity including new or updated logos
The JERICHO Family
Find out more about our social enterprises and social projects.